We visited Madison's in-house tradeshow to see what new and interesing products would be on their way over the coming month. Here's what piqued our interest at IceBike 2017.
Genesis ‘Road Plus’ Prototype 650B bike, £TBC

Despite possessing a range of machines to suit pretty much any riding conditions, British brand Genesis are dipping a toe into the emerging ‘do-a-bit-of-everything’ segment with this design.
As the name suggests, pricing and spec are yet to be determined but Genesis has already made some astute design decisions.
The frame will be compatible with both mechanical and electronic drivetrains, will use 12mm thru-axles, flat mount disc brakes and thanks to a dropped drive-side chainstay, it’s frame will take up to 50c tyres on 650B wheels.
Genesis described it as ‘the bastard lovechild of our Croix de Fer and Vagabond models’.
K-Edge Garmin Race mount, £50

The K-Edge Garmin Race mount drops some grams in weight over the K-Edge’s existing flagship Sport mount but adds some pounds in price.
£50 on a mount might be too steep for most but the CNC’d aluminium design will last a lifetime, so you could think of it as an investment rather than an expense.
Also, they come in some cracking new colourways.
DT Swiss RC38C Mon Chasseral wheels, £2099.98

These new DT Swiss RC38C Mon Chasseral wheels are already Tour-proven: Jarlinson Pantano won a stage on them last year riding for the now defunct IAM Cycling.
It’s easy to see how they carried him to success, their 38mm depth is a goldilocks combination: a little bit of aero but with next to no weight penalty when the road heads uphill.
This set weighs 1295g, just 45g more than DT Swiss’s lightest wheelset, the RC28C Mon Chasserals.
Madison Lightweight Touring Bags, £TBC

Madison’s eponymous range of gear is ever-expanding. New to the line-up are these rugged touring bags, which are perhaps a perfect accompaniment to Genesis’s ‘Road Plus’ machine.
They are smartly-shaped, waterproof and the construction quality looks top-notch. Similarly to the bike, details on pricing and availability for these bags are yet to be confirmed but at first glance they may be worth the wait if you fancy some touring this summer.
Pearl Izumi ‘PI DRY’ Technology

PI DRY is a hydrophobic treatment being used in some of Pearl Izumi’s new clothing. Unlike the commonly used DWR treatment, fibres are individually coated rather than surface-covered.
Pearl Izumi says this means a PI DRY garment’s performance doesn’t fade after repeated washing.
Pearl Izumi is the only cycling brand licensed to use the technology for the next three years so expect it to feature heavily in its future collections.