Land art has been an age-old tradition of bicycle racing and to mark this the Tour of Britain has announced that it will be holding a competition for the most eye-catching installations at this year's race.
Local schools, businesses and communities will be incouraged to work together with land owners along the route of the race to produce the best land art, which will be judged by race organiser Mick Bennett, the ITV4 commentary team and representatives from race organisers SweetSpot.
The race, which runs from Sunday 2nd to Sunday 9th September, will make its way across Britain with stages in South Wales, the West Country, Warwickshire, Cumbria, Nottinghamshire and then finally the centre of London.
Eventual winners will then be presented with a trophy and Tour of Britain themed prizes by Bennett while second and third will also be handed trophies.
Bennet himself spoke of the inspiration for this new competition which will run alongside the week long stage race.
'Last year’s Nottinghamshire stage in particular saw several fantastic examples of land art created by community groups, and this has inspired us to encourage people across the route this year to show their support and get creative,' said Bennett.
'Over the coming weeks we will see countless examples of land art during the Tour de France, which will inspire people’s creativity.'
The example Bennett was talking about was of course farmer Des Allen's clever sheep-themed bicycle which ended up becoming a bit of a social media hit.
Using his own herd of sheep, Allen managed to impressively form the shape of a bicycle, something that Nottinghamshire County Council leader Kay Cutts hopes they can replicate.
'At 223 kilometres, we are hosting the longest stage this time - so our county has a fantastic opportunity to get involved and hopefully a winner will be found here in Nottinghamshire,' said Cutts.
'Last year we had so many examples of magical land art moments provided by local schools, sailing clubs and, of course, the much-talked about sheep creation by Nottinghamshire farmer Des Allen.'
If reading this has you tempted to give land art a go and you believe you hold the million-dollar idea that will win the competition then visit the Tour of Britain website for more information.