British UK Continental team Canyon-Eisberg has taken on Dhb as new title sponsor and will be known as Canyon dhb p/b Bloor Homes going into the 2019 season.
The team already used Wiggle's in-house clothing brand as kit supplier, providing valuable feedback and expertise Dhb has used to develop its range of apparel, specifically its top-end Aeron Lab kit
Despite the name change, alcohol-free wine Eisberg's commitment continues.
While the team has taken the step of releasing the team name and kit already, we will have to wait for confirmation of the riders who will wear the kit in 2019.
'I look back on the 2018 season with a great deal of pride, so it is very exciting to now be moving into 2019,' said Tim Elverson, team owner and sports director.
'We have been very lucky to have current sponsors increase their support and this has meant we have continuity with some great brands.
'I am so happy to have Canyon with us telling the story. This year we saw Harry [Tanfield] going all the way to the WorldTour with them, which is great for him and the team,' he added.
'I am excited to see how dhb continues to grow. The kit surpassed expectations this year in terms of performance and, based on what I am seeing for 2019, the guys are going to love it again.'
Kirsty Smith, senior marketing manager for dhb, spoke of the benfits to the brand from working with a professional team.
'Canyon-Eisberg provided dhb with the perfect testing ground for one of the industry’s most innovative collections, dhb Aeron Lab.
'The team’s first race in Aeron Lab resulted in the fantastic stage victory at the Tour de Yorkshire – winning from day one.
'We are delighted to now be title sponsor of Canyon dhb powered by Bloor Homes. The new deal will take dhb and our research and development technology partners to the next level and continue to showcase the performance of dhb.'